Building brand equity on social media: what brands can learn from YouTube

  • 01-03-2018

Brands are increasing their spend on social media, but are facing greater challenges to create deeper relationships with people. As people demand seamless integration between user generated and branded content, platforms are putting pressure on brands to do better. How can YouTube's rich and personalised experience provide inspiration for brands seeking to gain cut through and ensure relevance?

Research Department

Connected Life 2016

Intelligence Applied

A l’occasion de la sortie de la dernière édition 2016/2017, TNS Ilres organise en collaboration avec la clc la conférence « Connected Life » le vendredi 28 octobre 2016 de 15h30 à 19h à la Chambre de Commerce.

Suspicious minds: lessons for brands in a post-truth age

Intelligence Applied

While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the crisis of trust in the connected world extends much beyond recent history. In fact, people have been grappling with...

The moment that… banking got personal

Intelligence Applied

The world of banking is evolving at a blistering pace. Digitisation and challenges from FinTechs require even the most traditional banks to move with the times .