Building brand equity on social media: what brands can learn from YouTube

  • 01-03-2018

Brands are increasing their spend on social media, but are facing greater challenges to create deeper relationships with people. As people demand seamless integration between user generated and branded content, platforms are putting pressure on brands to do better. How can YouTube's rich and personalised experience provide inspiration for brands seeking to gain cut through and ensure relevance?

Research Department

Connected Life 2016

Intelligence Applied

A l’occasion de la sortie de la dernière édition 2016/2017, TNS Ilres organise en collaboration avec la clc la conférence « Connected Life » le vendredi 28 octobre 2016 de 15h30 à 19h à la Chambre de Commerce.

Authentically disruptive: staying true, thinking differently

Intelligence Applied

Disruption is happening all around us, from the TV that we watch, to the taxis we take or the way we make payments. By definition, something that “interrupts an event, activity, or process”, disruption has become a code word for products,...

Are your digital ads engaging or intrusive? It depends who you’re targeting

Intelligence Applied

Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly...