Building brand equity on social media: what brands can learn from YouTube

  • 01-03-2018

Brands are increasing their spend on social media, but are facing greater challenges to create deeper relationships with people. As people demand seamless integration between user generated and branded content, platforms are putting pressure on brands to do better. How can YouTube's rich and personalised experience provide inspiration for brands seeking to gain cut through and ensure relevance?

Research Department

Connected Life 2016

Intelligence Applied

A l’occasion de la sortie de la dernière édition 2016/2017, TNS Ilres organise en collaboration avec la clc la conférence « Connected Life » le vendredi 28 octobre 2016 de 15h30 à 19h à la Chambre de Commerce.

Are your digital ads engaging or intrusive? It depends who you’re targeting

Intelligence Applied

Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly...

From bricks, clicks to Insta-pics: what’s next for social commerce ?

Intelligence Applied

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping? Sources: * Business Insider, 2018 ** Kantar Consulting, Global MONITOR (2017)