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Le secret des marques irrésistibles

Certaines marques excellent dans l'irrésistibilité. Elles possèdent quelque chose de magique qui va droit au coeur des consommateurs. A tel point qu'il est impossible de ne pas les choisir et ....

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Latest from Intelligence Applied

Marketing in the Social-Mobile world Digital marketing strategies have historically had the web browser and the search engine at their heart. Marketers have relied on these channels to lead audiences to brand experiences on owned websites,...

The secrets of igniting online video sharing What pushes an online video past the tipping point in terms of sharing and reach? What separates those with genuine momentum and sustained influence from those that generate a brief flare of...

How brands will win in grocery’s eCommerce boom On June 9, Amazon announced the launch of its AmazonFresh online supermarket in London, with the likelihood of rolling out this same-day delivery across other major UK cities. It’s the first...